Golf Together Campaign
Introduction
A national ad campaign highlighting the emotions and comradery that the game of golf has to offer to those who play.
Services
Creative Direction, Video Editing, Design, Copywriting, Photography
Mediums
Digital, Video
Golf together and make memories.
We set out to run a national connected TV campaign to drive new customers, but were unsure of what direction to take. After many roundtable discussions we realized we all enjoyed playing the game with someone we were close to. We contacted a family whose daughter played with her dad and would be going to college on a golf scholarship. We also brought in Tiger Teeth Creative to film the shots out on the golf course. Wanting something that could be turned into a searchable keyword, I penned the now successful “#GolfTogether” title and we went off to film. This emotional 30 second ad ran on several networks including: Hulu, Paramount+, Prime Video, and more.
Golf is still hard, even with friends.
In our concepting for ideas about creating an impactful story, we also realized that no matter which way you slice it golf is hard. We all had humorous stories about stomping through overgrown weeds and digging in ponds for lost golf balls. We had extra time on the shoot and decided to have a little fun. While exaggerated, we wanted to convey the emotion and energy we’ve all felt trying to get through 18 holes on a golf course. This shorter 15 second ad was created with more social engagement in mind, and still ran on the same networks as part of the overall campaign.
Credits
Justin Smith
Creative Direction, Design, Video Editing
Ty Bever
Art Direction, Graphic Design, Video Editing
Tiger Teeth Creative
Cinematography, Set Design