DART GoPass Tap
Introduction
GoPass Tap is a reloadable payment card for use within the DART public transit system. This card could be acquired in various local businesses.
Services
Art Direction, Graphic Design
Mediums
Print
A new way to ride.
Our team was asked to create the design and visuals for Dallas Area Rapid Transit’s first run of reloadable tap-to-pay cards. Starting at just $5, these affordable cards are able to be used across their rail and bus transportation systems; creating an effective way to allow more accessibility into public transit. After several versions and variations, the final product was produced and sold to many customers who rely on the DART for their every day commute.
Credits
Lindsey Barton
Art Direction, Illustration, Branding
Justin Smith
Art Direction, Graphic Design