Supernova Ranch
Introduction
A regenerative grazing ranch in Piedmont, Oklahoma that produces grass fed beef on chemical free pastures.
Services
Creative Direction, Branding, Packaging
Mediums
Digital, Print
Out of this world beef
Supernova Ranch originally approached us requesting an illustration for a cheeky new hot sauce. While it was still being developed, they requested help creating a logomark to establish brand equity once the sauce was ready for packaging and distribution. After the initial kickoff, we loved the lighthearted approach to their farm, and were allotted a ton of fun with a space-theme they were looking for. Centered around their idea of a cow in a helmet floating in space, we set to work creating a representation of the brand. One that not only included their asks but also reflected their playful attitude as well.
The Man Sauce
“Big Daddy’s Man Sauce” is the tongue-in-cheek hot sauce Supernova Ranch had originally approached us for. Their saucy attitude is on full display here with a spicy title for their new line of products. Key asks were for Big Daddy to be with his favorite silkie chicken, and holding a revolver that shoots hot sauce. The final label is just as vibrant and colorful as the owners of the ranch itself.
Credits
Justin Smith
Creative Direction, Branding, Illustration
Cora Woodward
Branding, Illustration, Typography