Revenue HQ
Introduction
Revenue HQ is a financial web-app that aggregates various financial CRMs in one convenient dashboard; bring order to chaos for many customers.
Services
Creative Direction, Branding, Product Design
Mediums
Digital
The home for financial software
A developer approached us with his idea for his digital start-up product: Revenue HQ. For this financial app, the client wanted to first start with a visual identity and brand guidelines to get the company off the ground. The target market would be slightly older desktop users who would be more likely to choose Microsoft computers over Apple. Their one unique request in developing the brand/product was to call back to an older version of Microsoft Word, yet feel relevant and accessible. Our solution eventually hinged on the keywords of “secure” and “growth” — enabling us to create the final logomark.
The building blocks
Our client also needed a fully-fledged design system they could use as they develop their product from the ground up. We provided a comprehensive set of UI elements to enable them full flexibility for whatever use-case may arise. This design system is WCAG accessible where applicable, as clear contrast and visibility was a primary objective in the development of this system. For the final piece — we designed the concept screens the client had shown us in the initial kickoff call, to showcase how this design system for Revenue HQ could best be utilized.
Credits
Justin Smith
Creative Direction, Branding, Product Design
Cora Woodward
Branding, UI Design